If you're looking to reach a larger audience with your brand and build a community that wants to invest in you, it's time to think outside the box and leverage the power of video to showcase your authentic self and brand's mission. In today's competitive market, where standing out is crucial, a well-crafted video can help you make a lasting impression and convey your passion and personality in a way that traditional content cannot.
As a content creator, creative director, and on-camera personality, I understand the power of video in conveying brand messages and business ideas effectively. Through a series of posts and videos, I aim to help entrepreneurs, founders, and professionals harness the potential of video content to drive business success, both as individuals and as companies.
The statistics speak for themselves: video has become a must-have tool for engaging audiences and driving conversions. Consumers are more likely to make a purchase after watching branded social videos, and viewers retain a staggering 95% of a message when delivered through video, compared to just 10% through text alone. Despite these compelling facts, many entrepreneurs still hesitate to embrace video content as part of their marketing strategy.
In the upcoming blog series, I will delve into practical tips and strategies to help you excel in the content game using video. From understanding the importance of video content to mastering on-camera presence, this series will equip you with the knowledge and tools needed to leverage video effectively for your personal brand or business.
The Facts & Trends… Video Is a MUST HAVE
Still skeptical of whether or not you need to be good in front of the camera? Here are the facts. Video is no longer a nice to have it’s a must.
64% of consumers purchase after watching branded social videos
Viewers retain 95% of a message when they watch it in a video. Compared to 10% when reading it in text.
But yet still, 80% of entrepreneurs shy away from using content.
Stay tuned for next week's blog post and follow us on social media to stay up to date with the latest news, tips, and offers. Join us @ocpmediatraining as we explore the exciting world of video content creation and help you unlock your full potential in the digital landscape.
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